Data privacy statement

Dear customers, business partners, visitors to our website,

We are pleased to provide this document for your review, the purpose of which is to inform you and provide basic guidance on personal data processing, which occurs within the scope of our company’s business activities, i.e. to provide you with the necessary information about what personal data we collect, from what sources we obtain it and for what purposes we use it, as well as information about how we handle your personal data, to whom we may disclose it and what information you yourself can request from us in connection with the processing of personal data, or what your rights are and how you can exercise them.
We have tried to provide the information contained in this document in a clear and understandable form but if anything is unclear to you or if you have any questions that are not answered in this document, please do not hesitate to send an e-mail to: [email protected].

If necessary, this information will be updated due to a change in legislation or a change in the scope of personal data processed by us.

This information does not apply to third-party websites accessible via hyperlinks on our website, where their operators are solely responsible for the content of the linked websites.

1. DEFINITION OF SOME BASIC TERMS YOU SHOULD KNOW:

• GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) – regulation governing of personal data protection;
• personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a person who can be identified directly or indirectly, in particular by reference to an identifier such as name, identification number, location data, online identifier or by reference to one or more elements that are specific to physical, physiological, genetic, mental, economic, cultural or social identity of this natural person;
• the affected person means a natural person to whom the personal data relate, i.e. those of you who enter into the relevant commercial relationship with us as the operator;
• operator means any entity that alone or jointly with other entities determines the purposes and means of personal data processing, carries out their collection, processing and storage for the purpose determined by it and is responsible for the compliance of these activities with applicable legal regulations. We, i.e. the company Ascendum Stavebné stroje Slovensko sro, company registration number: 31 357 083, with registered office at Diaľničná cesta 4344, Senec 903 01, are the controller of your personal data. We collect, process, and are responsible for ensuring the proper and lawful handling of your personal data. You can exercise your rights against us in the manner described below. Internally, within our company, for the purposes of internal management and processing in the field of personal data protection, we have created roles of so-called internal personal data protection coordinators that you can contact via the e-mail indicated in the header of this document and whose scope of work in the field of personal data protection mainly includes fulfilling the role of liaison officer between you, as a data subject, and processing your requests to access, correct, or transfer your personal data, and checking complianceand legal regulations on handling personal data, etc.
• intermediary is any natural or legal person, public authority, agency, or other entity that processes personal data on our behalf as the data controller, i.e. this is an entity that, in connection with the activities it performs on our behalf on the basis of a contractual relationship, also performs processing operations with personal data, typically external website administrators, software providers for website operation, external accountants, external tax advisors etc.
• beneficiary means any person, i.e. natural or legal person, public authority, agency or other entity, whether or not it is a third party, to which personal data is provided;
• third party means any natural or legal person, public authority, agency or entity other than data subject, operator, intermediary and persons who, on the basis of the direct authorization of the operator or intermediary, are entrusted with the processing of personal data;
• range (category) of processed personal data is determined by the operator and is understood as the range of personal data (for example, name, surname, IP address etc.) that are used for the given purpose of processing;
• processing refers to any action or set of operations systematically performed by the operator or intermediary on personal data, whether automated or not. Processing means in particular obtaining, recording, arranging, structuring, storing, processing or changing, searching, browsing, using, providing by transmission, dissemination or providing in another way, rearranging or combining, limiting, deleting or disposal;
• purpose of processing is the specific reason for which the operator uses your personal data (in our case, most often the fulfillment of contractual obligations – implementation of supplier-customer relations, provision of servicing and customer support, but also the fulfillment of legal obligations – e.g. archiving of personal data for tax and accounting purposes, or protection of legitimate interests of the administrator – e.g. sending commercial notices to existing customers, via which our similar products are offered to them as a form of direct marketing).

2. WHAT PERSONAL DATA DO WE PROCESS (CATEGORIES OF PERSONAL DATA), HOW AND FROM WHAT SOURCE DO WE OBTAIN PERSONAL DATA?

We process only such personal data that are necessary to achieve the specific purpose for which they are obtained, i.e. that the scope of this data is always adequate, relevant and limited to the necessary scope in relation to the purpose for which we collect and process your personal data, for example so that we can effectively offer you our goods or request goods from you (in the case of suppliers), provide you servicing, as well as to comply with our legal obligations or to protect our legitimate interests.

Categories of personal data:

1. identification data and contact details of customers (current and potential), suppliers and business partners, i.e. name, surname ( including the name of employees or bodies of legal entities – contact persons), address of residence, address for delivery of goods, possibly address and billing data – company registration number, VAT number, telephone number, e-mail address, fax;
2. history of the business relationship, data on the requested goods / services, i.e. especially what goods you delivered to us, what goods you purchased from us, when and for what purpose, whether the servicing is provided to you and to what extent, or which of the servicing was performed;
3. data for providing the so-called connected services – ie. in the case of machines equipped with the Volvo Construction Equipment Telematics telematics system and/or the Co-Pilot system, an integral part of which is the collection, storage and interactive exchange of data within the communication network for the needs of monitoring and controlling various machine functions, we process on behalf of our customers, among other things, information on the operation and performance of the machine, geographical data, operating time, speed, fuel level, fuel consumption, error codes (faults) and alarms, specific information about the given type of machine (weight of load / loads, work / idle time, hardware / software configuration, operating modes, etc.), but also machine number and other identification information, while some functions and elements of these services can combine data from several external service providers (third parties) and can be linked to a specific machine operator;
4. payment and bank details (account number, credit or payment cards, IBAN, BIC, etc.),
5. data on used communication devices, on the use of websites, i.e.
   1. information about the devices from which you access our services electronically, i.e. IP address, number of the network and subnetwork in which your computer is located, information about the browser and device hardware, information about the language and version of the browser software, data about the operating system of your device (e.g., Windows, Linux, iOS, Android) and its specifications;
6. Data about your use of our website, including the date and time of access, GMT time zone difference, referring website address, specific page requested, amount of data transferred, HTTP request header details, and user preferences stored via cookies, subject to your cookie settings (see INFORMATION ABOUT COOKIES).personal data processed in connection with the use of options for establishing contact via websites, subscription to newsletters, advertising
   1. contact options – various contact options are offered. Depending on the contact form used the following data are required: company name, contact details, e-mail address, telephone, message;
   2. demand for second-hand goods – on our website we offer you the opportunity to request second-hand goods. For this purpose, in order to be able to contact you, we require your company name, contact details, email address and telephone number in addition to the details of the requested product. You also have the option to send a message;
   3. registration form, login – in connection with the possibility of creating a user account, we need your e-mail address, password and company registration number, in case of logging into your user account as an existing client using your login data we need your username, e-mail address and password;
   4. form for job seekers – persons interested in working in our company can apply directly on the website using the form provided there. In this case, we require your title, first and last name, e-mail address, telephone number and information on how you found out about the job advertisement. In the next step, you have the option to upload the application documents (e.g. cover letter, CV, references);
   5. newsletters – you have the option to subscribe to our commercial announcements (in this case, it is not a matter of sending commercial announcements within the meaning of §116 par. 15 of Act no. 452/2021 Coll., on electronic communications to existing customers as a form of direct marketing, as modified below). For this purpose we need at least your first and last name and your e-mail address. Of course, you can voluntarily provide us with additional data, such as placeholder. Sending business notifications that are not based on mutual previous business cooperation in the sense of § 116 par. 15 of Act no. 452/2021 Coll., cannot be done without your express consent. You can also revoke this consent at any time.

We do not process sensitive data, such as personal data indicating your nationality, racial or ethnic origin, political views, membership in trade unions, religion and beliefs, criminal convictions, health status, sexual orientation, genetic data, or biometric data that enable your direct identification or authentication.If they should still be processed, we will ask for your explicit consent.

We primarily obtain personal data directly from you when establishing our mutual contractual relationship, as providing certain personal data is typically a prerequisite for fulfilling your requests, such as the delivery of goods, servicing, or customer support. In general, you provide us with personal data through personal communication (either in person or via other communication channels) with our sales representative, the relevant service worker, or another employee, depending on the nature of your request, or through the contact form on our website or via email.In some cases, we obtain data from publicly available sources and registers, e.g. from the commercial register or trade register. In the case of using connected services, we also collect, store and obtain data related to the relevant device through: (1) telematics system, (2) Co-Pilot system, (3) diagnostic tools or (4) third parties. We also collect certain personal data when you visit our website – see the separate document Information about Cookies, use of Google services and LeadRebel services for more details

3. DO YOU PROVIDE YOUR PERSONAL DATA VOLUNTARILY OR IS IT YOUR OBLIGATION?

You provide personal data voluntarily. With regard to our mutual contractual relationship, the provision of personal data is completely voluntary. On the other hand, please keep in mind that some personal data are a necessary prerequisite for establishing our mutual relationship and without them we cannot conclude a purchase contract, provide services, etc. In short, we cannot initiate or maintain our relationship.

4. FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA AND ON WHAT LEGAL GROUNDS?

If your personal data is necessary for the performance of a contract or if legal regulations impose on us the fulfillment of obligations directly related to the processing of personal data or if the processing of personal data is driven by our legitimate interest, such processing of personal data does not require your consent. These are the following cases:

• processing personal data to fulfill a contract to which you are a party or to take steps at your request before concluding a contract. Typically within the framework of the realization of our mutual supplier-customer relations, within the framework of satisfying your demand for our service or rental services and customer support, an answer to your question made by any of the methods available on the website, a response to your demand for second-hand goods made by means of a website form, setting up and managing a user account, using the form for job applicants, signing up for newsletters (business announcements), etc., to the extent necessary for the conclusion and implementation of the given contract, or to fulfill the given request (most often these are address and identification data and data about the requested goods / services, including eventually data for the provision of connected services)

In this case, we process your personal data to the extent necessary for the conclusion and implementation of the contract or to fulfill the given requirement, i.e. most often, this is identification and contact details and data concerning the requested goods / services.

• processing personal data based on the fulfillment of the operator’s legal obligation
  The obligation to process personal data of our business partners/customers is imposed on us as personal data administrators by some special legal regulations:
  – it mainly concerns personal data processed on a mandatory basis for the purpose of fulfilling obligations arising from tax and accounting records in accordance with Act no. 222/2004 Coll. on value added tax and with Act no. 431/2002 Coll. on accounting, i.e., for the purpose of documenting accounting and tax records, as well as documents related to business transactions (especially invoices, delivery notes, account statements, treasury documents, receipts, expenses and data on them) – i.e. this mainly concerns identification and contact details, data on the history of business transactions, on the requested goods / services, payment information;
  – complaints, complaints procedure – for the purpose of enabling the exercise of your rights as our customers arising from the liability for defects, we store the data necessary for the identification of the transaction carried out (purchase of goods), for the identification of the services provided, as well as your identification and address data.
• processing personal data for the reasons of legitimate interests of the operator

In some cases, we process your personal data for the reasons of the existence of our legitimate interest, which can be e.g. protection of our rights or implementation of our business activities:

• receivables management – in case of overdue receivables – e.g. if you do not pay us the purchase price for the delivered goods or services and we will be forced to collect it from you – in that case we store your identification and contact details, documents for the execution of the transaction, the service provided, payment information;
• management of creditors (records of liabilities to suppliers);
• in accordance with § 116 par. 15 of Act no. 452/2021 Coll., on electronic communications, we are authorized to send commercial announcements/newsletters (as a form of direct marketing) to existing customers, through which our own similar products are offered to you while maintaining your ability to unsubscribe from commercial announcements in a simple way;
• improving our services and adapting them to your technical capabilities – information about the operating system, its version, technical data about the devices from which you log in;
• statistical purposes – measuring the traffic of the web interface, improving the functioning of the web interface, adding functionalities, etc. ;
• ensuring the security of our website, enabling the identification of attacks on our website – information about the IP address assigned to you by your internet connection provider, information about which devices you access our services electronically from, information about the browser and your device hardware.

• Processing personal data with your consent

In cases that are not covered by another legal reason for processing, we can process your personal data only with your consent.

For completeness, we clarify that our company does not use automated processing, including profiling, for marketing purposes. This means we do not use your personal data to evaluate personal aspects such as preferences, interests, or the location of the device you use.More details on this issue are provided in Art. 12

Providing consent is entirely voluntary, and refusing to give it will not result in any negative consequences for you… You can withdraw your consent at any time by visiting any of our branches or via e-mail at the e-mail address [email protected] If you withdraw your consent to the processing of personal data, your data will no longer be processed or used, unless such processing is based on another legitimate reason for processing, as stated above in this document, or unless it is based on anonymous processing.

5. HOW LONG WILL YOUR PERSONAL DATA BE STORED?

The period of personal data processing depends on the purpose of their processing, as described above, and in many cases it is determined by the relevant legal regulations:

• personal data collected for the purpose of fulfilling a contractual obligation are processed for the time necessary to fulfill the obligation – delivery of goods, provision of services, answering questions etc.
• personal data collected for the purpose of fulfilling a legal obligation are processed for the duration of the legal obligation, i.e. in the case of data processed for the purposes of tax and accounting records and in the case of storage of personal data for the possible application of claims from liability for defects for a period of 10 years;
• personal data collected for the purpose of realizing our legitimate interest are processed during the time of existence of our legitimate interest, e.g. personal data collected for debt collection purposes then for a period of 10 years;
• we will then process personal data processed on the basis of consent until the withdrawal of consent, or for the duration of the contractual relationship (registered users) and further for 1 year after its termination (in case the consent is not revoked).

In other cases, there are internally set deadlines for the deletion of data observed withing our company, while when setting these deadlines, emphasis is put on the adequacy of deletion periods in relation to the purpose for which the personal data was collected.

6. HOW WILL YOUR PERSONAL DATA BE PROCESSED AND BY WHOM, WHO WILL THE PERSONAL DATA BE MADE AVAILABLE TO?

In some cases, your personal data may be made available within a group of companies related to us, i.e. companies that (a) directly or indirectly, fully or partially, own or control our company, or (b) are directly or indirectly, fully or partially, owned or controlled by the same entity as our company – such companies include Ascendum Central Europe GmbH, Ascendum Baumaschinen Österreich GmbH, Ascendum Stavební stroje Czech s.r.o., Ascendum Építőgépek Hungária Kereskedelmi Kft., Ascendum trážení mašinen Hrvatska doo and Ascendum Machinery s.r.l. (hereinafter as “Linked companies“), mainly for internal administrative purposes, including the processing of personal data of customers, when these companies can perform certain functions on our behalf, within the framework of supplier-customer relations, ensure the supply of goods for us or fulfillment for our customers. It is true that only the data are processed that is necessary for the implementation of our mutual relations while maintaining the internal rules for handling personal data.

We process data manually and automatically through our employees and further through us on the basis of a written contract on the processing of personal data of authorized processors (and their employees) who provide activities and services that are part of the services provided by us. In order to fulfill the obligations arising from the processing of personal data, your personal data is made available to all our intermediaries, always to the extent necessary to fulfill the purpose of the processing.

Intermediaries are obliged to protect your personal data at least to the same extent as we do, while we only select such intermediaries who, given the nature, context and category of personal data, provide sufficient guarantees of appropriate technical and organizational measures to ensure the protection of your rights. The data may also be provided to entities that act as intermediaries for our intermediary and their employees. Our employees or the employees of the intermediary or other natural persons who will process your personal data in the fulfillment of the authorizations and obligations established by law and who will deal with your personal data with us or our intermediaries, are obliged – either on the basis of a contractually assumed obligation or based on the law – to maintain confidentiality about personal data and security measures, the disclosure of which would endanger the security of your personal data. The obligation of confidentiality continues even after the end of the employment or relevant work.

Personal data processor according to processing purposes:

• for the purpose of fulfilling the contract (purchase of goods, provision of services):
  • suppliers (including but not limited to Volvo Construction Equipment AB, Volvo Information Technology AB, HCL Technologies Limited and HCL Technologies Sweden AB), IT service providers, shippers (transport companies), cloud storage providers, banking institutions, payment intermediaries
• for marketing purposes:
  • contractual partners ensuring the advertising of goods for us
• for the purposes of debt collection and complaint proceedings:
  • law firm
• for the purposes of tax / accounting records
  • tax advisor, auditor, law firm, tax administrator

In accordance with some of our legal obligations, your personal data may be made available to third parties authorized by law – administrative authorities and offices designated by applicable legislation (e.g. tax administrator) or law enforcement authorities. Except in cases mentioned above, we do not give, sell, transfer or otherwise distribute your personal data to third parties for their own purposes.

The possible transfer of data to third parties, including their transfer outside the European Union, is further regulated in Art. 9-12 of these policies

7. WHAT ARE YOUR RIGHTS AS A DATA SUBJECT?

When it comes to the processing of your personal data, you are guaranteed a whole range of rights by law, which we will try to explain to you in the following lines.

Under the right of access to your personal data, you have the right to obtain confirmation from us as to whether your personal data is being processed, as well as access to this personal data and the following information:

• the purpose(s) of processing for which your personal data is intended;
• categories of affected personal data;
• recipients of personal data or categories of recipients;
• the planned period during which personal data will be stored, or the criteria used to determine this period;
• the existence of the right to request from the operator the correction or deletion of personal data or the restriction of their processing or to raise an objection against this processing;
• the right to file a complaint with the supervisory authority;
• the fact that automated decision-making takes place, including profiling and information regarding the procedure used, as well as the meaning and anticipated consequences of such processing for you.

We provide this information in general terms in this document, but if you have any questions or specific requirements, please contact the personal data protection coordinator for further details. . At your request, we may provide you with a copy of the personal data processed and if you submit your request in electronic form, we will provide you with the information in a commonly used electronic form, unless you request otherwise. Please note that your right to obtain a copy must not adversely affect the rights and freedoms of others.

In accordance with the right to rectification of personal data, anyone who discovers that the data processed by us contains erroneous or inaccurate data, is entitled to request the correction of personal data so that they correspond to the facts or – taking into account the purposes to which data are processed – may request the addition of incomplete personal data.

An especially important right is your right to object to processing.. This right entitles you, for reasons relating to your particular situation, to object at any time to the processing of personal data concerning you, as long as the processing is based on our legitimate interest as described above. If we cannot demonstrate compelling legitimate grounds for processing that override your interests, rights, or freedoms, or for the establishment, exercise, or defense of legal claims, we will cease processing your personal data. You have the right to object at any time to the processing of personal data for direct marketing purposes, including profiling and in that case the personal data will no longer be processed.

In accordance with the right to erasure of data, or the right to be forgotten, we announce as an operator that in the event that you find out or believe that we are processing personal data in a way that is contrary to the protection of your private and personal life or contrary to the law (e.g. in particular in cases where personal data are no longer necessary for the purposes for which they were collected, your consent to the processing of personal data will be revoked, provided that there is no other legal reason of their processing, personal data were processed unlawfully, you objected to the processing and there are no overriding legitimate reasons for processing on our side, your personal data were processed unlawfully, personal data must be deleted to fulfill a legal obligation established by the law of the Union or the law of the Czech Republic ), you can ask us to delete personal data. Please note that we cannot implement your deletion request in the event that the processing of personal data is required for the fulfillment of a legal obligation or for the determination, exercise or defense of legal claims.

Everyone has the opportunity to request limited processing of personal data in cases where they deny the accuracy of the personal data (for the time necessary for us to verify the accuracy of the personal data), or in the event that the processing is unlawful and you refuse the deletion of personal data for a variety of reasons and instead request the restriction of their use, or in the event that we no longer need the personal data for processing purposes but you require them for the determination, performance or defense of legal claims, and finally, in the event that it is personal data that we process on the basis of our legitimate interest and you object to such processing, at a time when it has not been verified whether our legitimate interests prevail over your legitimate interests that you claim. If processing has been limited, these personal data, with the exception of their storage, may only be processed with your consent or for the purpose of determining, exercising or defending legal claims, for the protection of the rights of another natural or legal person or for reasons of important public interest. We would like to add that we will notify you in advance of the cancellation of processing restrictions.

We will also inform individual recipients of the data (i.e., third parties to whom the personal data has been provided or made available, including our intermediaries) about any corrections, deletions, or restrictions on processing, unless this is impossible or requires disproportionate effort.

In cases where the processing of personal data is based on your consent or is carried out for the purpose of fulfilling contractual obligations, each of you has the right to receive the personal data provided to us concerning you in a structured, commonly used and machine-readable format, and transfer these to another operator (employer) without us preventing this, while if it is technically feasible, you have the right to have the personal data transferred directly to the other operator. The realization of the right to portability must not adversely affect the rights and freedoms of other persons.

If you believe that your rights arising from the protection of personal data have been violated, you are entitled to file a complaint to the supervisory authority which is the Office for the Protection of Personal Data, with headquarters at Hraničná 12, 820 07 Bratislava 27, Slovak Republic, web: www.dataprotection.gov.sk, e-mail: [email protected]

In order to exercise your above-mentioned rights, you can contact us using the contact details listed above in the header. We have 1 month to deal with your request, during which time we will inform you of how we shall process your request to take measures arising from your rights above, in the way you choose, and we can extend this period if necessary taking into account the complexity and number of applications to be extended by another 2 months, while we will inform you about such extension within 1 month after receiving the application together with the reasons for this postponement. If you submit your request in electronic form, we will also provide you with the information in electronic form, if possible and unless you request otherwise. If for some reason we decide not to take the measures you have requested, we will inform you immediately and no later than 1 month after receiving your request, together with the reasons for our decision. In that case, you can exercise your right to file a complaint with the supervisory authority and request judicial protection.

All notices and actions described above are provided free of charge. However, if your requests are manifestly unfounded or excessive, particularly if they are repetitive, we may charge a reasonable fee based on administrative costs or refuse to comply with your request.. If we have reasonable doubts about your identity, we may request additional information to verify it.

8. INFORMATION ABOUT COOKIES

USE OF THE WEBSITE FOR INFORMATIONAL PURPOSES

As long as our website is used purely for informational purposes, we only collect personal data that your browser transmits to our server, i.e. if you wish to view our website, we collect only such data as is technically necessary for the display of the website and to guarantee stability and security (i.e. based on Art. 6, par. 1, letter f) GDPR:

IP address
Date and time of request
Time zone difference from Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status / HTTP status code
The website from which the request is made
Browsers
Operating system and interface
Language and browser software version

COOKIES

In addition to the above data, cookies are stored on your computer when you use our website. Each website can send its own cookies to your browser if your browser settings allow it. A cookie is a short text file that the visited website sends to the browser. Cookies take up minimal space on the computer disk, usually only a few kilobytes. Cookies allow us to track our website’s traffic and the number of users, as well as record information about your visit, such as your preferred language, safe search settings, and other preferences. In this way, future visits to the website can be easier, more user-friendly and more beneficial for you and for us. Cookies are important. Without them, browsing the web would be much more difficult. Cookies provide certain information to the organization that sets the cookies (in this case, us). Cookies cannot run programs or transmit viruses to your computer.

Information contained in cookies is used to determine e.g. whether you are logged in or what data you have already entered, or to recognize you as a user if a connection is established between our web server and your browser.

In connection with cookies, you can also use all your rights as a subject of personal data listed in point 7 above, including the withdrawal of consent to the processing of cookies.

What we use cookies for:

• To save personal settings
  These cookies enable our website to remember information that affects its appearance or functionality.. . It is, for example, your preferred language or the region you are in. Based on information about the area, the website can offer, for example, information about our site which is closest to you. These cookies also help you change other elements of the website that can be personalized.
  
• For security
  We also use cookies to authenticate users, to prevent fraudulent use of login credentials, and to protect user data from access by unauthorized parties.
• For statistical recording, traffic measurement and network security
  Every time you visit our website, the analytical software saves anonymous cookies. These help to determine how many users visit our pages repeatedly. In this way, we better understand how visitors behave on our pages, what they prefer and what they are interested in. This information is not linked in any way to other information. For example, we know how many people visit a particular section each month, but we do not know their identities.The data we record can also serve to secure our network and prevent attacks on it.

Our website uses the following types of cookies, the scope and functions of which are explained below:

• transient cookies (see letter a)
• persistentpersistent cookies (see letter b).
  a) Transient cookies are automatically deleted when you close your browser. This mainly includes session cookies. These store the so-called session ID which can be used to assign different requests from your browser to a common session. The computer can thus be re-identified when you return to our website. Session cookies are deleted when you log out or close your browser.
  b) Persistent cookies remain on your computer longer and are used to store information about visitors who repeatedly access our website or allow us to identify your computer (or other device from which you access our site) if you visit our website again. They are automatically deleted after 12 months, though this period may vary depending on the cookie. However, you can also delete these cookies in the security settings of your browser at any time.

Depending on who creates and processes cookies, cookies can be divided into two groups:

• First party cookie – created directly by a website or scripts on the same domain. It is primarily used to ensure the website’s basic functionality.
• Third-party cookies – created by other scripts, other websites that have some content on the visited page, e.g. advertisements or images. They are most often cookies of advertising systems, widgets of social networks or embedded videos.

Category of cookies according to functions:
– basic – i.e. absolutely necessary (short-term, first party): These cookies are fundamentally important for you to be able to navigate the website and use its features. They are necessary to ensure the elementary functionality of the pages. Without these cookies, the services you requested cannot be provided;
– statistical – i.e. performance (long-term, first and third parties): These cookies collect information about the ways in which visitors use the website, for example which pages they visit most often. These cookies do not collect any information that can identify the visitor. All information collected using cookies is of an aggregated type, i.e. summary and therefore also anonymous. The information is used only for the better functioning of the website;
– functional (long-term, first and third parties): These cookies allow a specific website to remember the choices you have made and to offer you additional, up-to-date and more personalized functions. These cookies are not necessary but they allow the website to provide advanced functions, improve the user experience – they allow the website to store information that you have already entered as a user of the website (e.g. User ID, language selection, user location, privacy settings). These cookies aim to provide enhanced, personalized functionality for users.. Functional cookies are also used to enable the use of some required functions, such as playing videos. These cookies cannot track your browsing activities on other websites;
– external media (long-term, third parties): On our website we use the so-called embedded buttons. These serve as bookmarks for visitors and are used to share content on popular social networks (Facebook, Youtube, Instagram, Linkedin). When you press one of these buttons, the selected service may set a cookie and use it to share the content.. If you use the option of connecting to the “Facebook, Youtube, Instagram or Linkedin” service on our website by clicking on the relevant icon, we may use your personal data. We have integrated these tools into our website to allow you to share content with your friends. By using them, we can obtain certain data from the social network which we subsequently use for marketing purposes. We do not control the use of these cookies and therefore, as users, you should look for more information about the cookies of these parties on the relevant website of the third party. Content from video platforms and social networks is blocked by default. If external media cookies are accepted/agreed in the cookie settings, access to this content no longer requires additional manual consent in individual cases.

In the case of cookies, all basic – technical – cookies are processed based on our legitimate interest.

All other cookies are processed on the basis of your consent granted through your browser settings – i.e. when using our website if cookies are accepted in your browser settings, you agree to the use of all other listed cookies, which are not only of a technical nature.

Most web browsers automatically accept cookies. You can configure your browser settings according to your wishes and e.g. refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all the functions of this website afterwards because in most cases there is no established way to disable cookies without completely or partially restricting the functionality of the website.

You can delete cookies in your browser – as a rule, this option is located in “History of visited pages”.

Browsers also allow you to block the placement of cookies on your computer – ​​e.g. space “Turn on tracking protection” function.  Please note that in this case the functionality of our website may be limited. You can find information about the settings for storing cookies in your browser on the pages of the provider of the specific browser:

• Internet Explorer
• Google Chrome
• Mozilla
• Firefox
• Safari https://support.apple.com/cs-cz/guide/safari/sfri11471/mac
• Opera https://help.opera.com/en/latest/web-preferences/#cookies

You can find more useful information about cookies and their use at AboutCookies.org

9. INFORMATION ABOUT SERVER LOG FILES

In order to optimize our website in terms of system performance, user-friendliness and provide useful information about our services, the website provider automatically collects and stores (on the basis of Art. 6 par. 1 letter f) GDPR) information in so-called server log files that your browser automatically sends to us. This information includes:

• Internet protocol address (IP address) of the computer making the request (including mobile devices),
• data about the browser and language settings,
• operating system,
• referring URL,
• internet service provider,
• date/time of access.

This data is not combined with personal data sources. However, we reserve the right to review this data subsequently if we become aware of specific indications of illegal use or if a hacking attack occurs and this data may be passed on to law enforcement authorities. There is no further transfer to third parties

10. USE OF GOOGLE SERVICES

Google services

• Google Analytics
• Google Ads
• Google APIS/AJAX and JQUERY
• Google Fonts
• Google Maps

We have entered into an agreement with Google Ireland Limited (“Google”), registered under the laws of the Republic of Ireland (registration number: 368047) with registered office at Gordon House, Barrow Street, Dublin 4, Ireland. However, it is possible that data may be transferred from Europe to the US, over which we as a company have no control.

Currently, there is no EU Commission decision on adequate data protection in the USA under Art. 45(1) GDPR, as the previous decision (COMMISSION (EU) 2016/1250 of July 12, 2016) was annulled by the Court of Justice of the European Union. This means that the level of data protection in the US is not assessed as meeting GDPR requirements.

Data transfers to third countries or international organizations require adequate safeguards under Art. 46 GDPR However, such guarantees are not available for the mentioned country. Risks may include:

• the possibility of transferring your personal data to third parties (e.g. US authorities),
• limited possibilities to exercise the rights to information and protection of personal data,
• higher probability of incorrect data processing as protective measures may not fully meet GDPR requirements.

In this context, please note that by agreeing to the processing of (advertising and marketing) cookies, you expressly agree to the transfer of data to the USA. You can revoke this consent at any time by sending an e-mail to the address [email protected]. Data processing that took place before the withdrawal of your consent is not affected by this withdrawal.

11. USE OF YOUTUBE SERVICES

If you use the option to watch some of our videos on YouTube, a connection to the YouTube servers will inevitably occur. YouTube is then informed about which pages you visit. The company operating YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. User accounts between these companies are linked, so data may be transferred from Europe to the US without our control as a company.
Therefore, all the information mentioned above in the point regarding Google services also applies in relation to the use of YouTube services. For more information on YouTube privacy, see the provider’s privacy policy at https://policies.google.com/privacy?hl=cs. In this context, please note that by agreeing to the processing of (advertising and marketing) cookies, you expressly agree to the transfer of data to the USA. You can revoke this consent at any time by sending an e-mail to [email protected] – you can find more information in the separate document Information on the processing of personal data. Data processing that took place before your consent was revoked is not affected by this and is therefore lawful.

12. DATA PROCESSING WHEN USING LEADINFO

We use the analytical software Leadinfo provided by Leadinfo B.V., located at Rivium Quadrant 141, 2909LC Capelle aan den IJssel, The Netherlands. Which recognizes visits of companies to our website based on IP addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. “leadinfo.com”) to correlate IP addresses with companies and to enhance its services. For additional information, please visit leadinfo.com.
By employing this service, the transmission of personal data occurs to The Netherlands. The EU Commission has determined that The Netherlands maintains an adequate level of data protection as per Article 45 para. 1 lit. a of the GDPR.
For further information regarding data privacy with “Leadinfo”, please refer to the provider’s Privacy Policy at: https://www.leadinfo.com/en/legal/privacy/.
Your explicit consent is granted through your approval for the processing of advertising and marketing cookies via the preceding cookie banner. Should you wish to withdraw or revoke your consent, you can do so using the following link: www.leadinfo.com/en/opt-out. . In the event of an opt-out, your data will no longer be used by Leadinfo.
Legal basis: Art. 6 para. 1 lit. a GDPR